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But let's start with Apple Search Ads Basic advantages first.

However, it has to be highlighted that Basic campaigns have more disadvantages than advantages. In other words, if you just started with Apple Ads, Basic campaigns might help you to get to know the platform. What is Apple Search Ads Basic?Īpple Search Ads Basic was set up to make advertising in the Apple App Store easy. Let's jump right into the 2 different types of Apple Search Ads and identify their advantages and disadvantages. Today, we can say with confidence that Apple team is doing a great job of constantly developing store and providing developers and app marketers with a lot of opportunities to showcase their apps. Since then, Apple has worked hard to improve the functionality of the app store for users as well as for developers. The story of Apple App Store starts back in 2008 with only 500 apps available. Let's dive deeper! Why do app marketers choose Apple Search Ads for app promotion? Moreover, we will guide you through the Apple customer product pages and the optimization process of your campaigns. You will learn the difference between Apple Search Ads Basic and Advanced campaigns, what are their advantages and disadvantages, types of Apple Ads campaigns and keywords. In our ultimate guide, we gather all the necessary information that you need to start with Search Ads. Good news - Apple Search Ads is going to be your secret weapon to increase visibility, downloads, and growth of your mobile app. So you've decided to level up the promotion of your iOS app.